If a mcdonalds menu board advertises mini meals under $3, mcdonalds is most likely using which type of pricing strategy

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20-10-2017
Business

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If a mcdonalds menu board advertises mini meals under $3, mcdonalds is most likely using which type of pricing strategy

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meerkat18 meerkat18 · Answer 1 · 2017-10-31T11:04:17+01:00

meerkat18 meerkat18

31-10-2017

It is given that Mcdonalds introduces mini meals at $3. This type of pricing strategy is called penetration pricing. It is setting a low initial price on a brand new product to make it more popular to the mass market.

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