Consumers experience a range of? ________ responses to products and marketing? messages; these responses range from? evaluations, to? moods, to? full-blown emotions.
The answer to the question above is "the affective" to fill in the blanks for the passage in the question above. The affective responses are the kind of responses that consumers give based on their feeling and mood to the product. The situation in the question above shown this kind of consumers responses.
