Respuesta :
After designing the research project, the next step for the marketing researcher is to collect data.
The collection of data is the process of gathering and measuring information on variables based on the interest that exists in an established systematic fashion. This collection enables one user to answer research questions which are stated questions, hypotheses tests as well as evaluations of outcomes.
It is considered as a systematic process of gathering particular observations or measurements based on the selected topic. Whether we are performing research for the purpose of business, governmental or educational purposes, the technique of data collection allows us to gain knowledge in firsthand and those original insights to include in your research problem.
Since methods and aims may differ between various fields, the overall process included in data collection remains the same as in large conditions. Data collection methods are an important step because of how the information collected is used and the explanations derived from those, are used to generate as it is determined by the methodology as well as the analytical approach which the researcher applies.
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