When designing a retail facility operations managers should be mindful of the servicescape.
What does the term "servicescape" mean?
- A servicescape was described by Booms and Bitner as "the setting in which the service is constructed and in which the vendor and the consumer interact, along with tangible goods that allow performance or communication of the service."
- For instance, a servicescape also provides firms with the chance to stand apart from rivals. A fantastic example of a servicescape is Starbucks. For its customers, Starbucks aims to establish a home away from home.
Learn more about the servicescape with the help of the given link:
https://brainly.com/question/15409872
#SPJ4
