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Which marketing metric might be used to evaluate the performance of a company's implementation of its marketing plan

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ayokenny2001

The marketing metric that can be used to evaluate a company's marketing plan is : Portfolio analysis.

What is portfolio analysis?

Portfolio analysis is an examination of the components included in a mix of products with the purpose of making decisions that are expected to improve overall return.

Steps to portfolio analysis includes:

  • Identifying the key businesses that make up the company, called the strategic business units.
  • Measure the attractiveness of each SBU and decide how much support each deserves.

Therefore, portfolio analysis is a marketing metric, used to evaluate the performance of a company's implementation of its marketing plan.

Learn more about portfolio analysis here : https://brainly.com/question/2758250

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