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Knowing your audience will help you identify the key features your site must include. You'll need to make sure you're including whatever it is that your target audience will want to be able to do on your website. You likely have grand dreams to incorporate all kinds of bells and whistles into your site.
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It is important to know your audience so you know the type of content to put in your webpage. You also must know the audience to determine what knowledge-level your content will include.

For example, if your webpage was meant for an audience of well educated professionals, you would need to use strong terminology and use higher level explanations.

I hope this makes sense! Good studying!

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