Answer:
Answer is option b, i.e. weighing pros and cons.
Explanation:
Cost-benefit analysis is used to calculate the positive gains of the business against various factors that incur costs and losses on the same. Thus, the purpose of doing cost-benefit analysis in the decision making process is to evaluate the cost that will be incurred and how much profit does a particular decision would give. This is thus helpful in measuring the pros and cons of any decision that is to be taken for any particular business.
