contestada

Mountain Dew's Dewmocracy promotional campaign - including advertising, events, a Web site and social media efforts designed to engage consumers in brand-related activities - is an example of ________.

Respuesta :

cheathere

Answer:

paid media

Explanation:

  • This campaign is an example of paid media.
  • Here, the Mountain Dew is paying the media for its marketing campaign.
  • These type of marketing campaigns include any advertisements to get the attention of the consumers.
  • Developing website to get online presence of the product and the company.
  • Conducting events to engage more customers in the product.
  • This helps in increasing the brand value and also the revenue for the company.
  • Now-a-days, Social media plays an important role in everyone's life. The marketing in social media helps to reach the people directly.
  • Finding the target audience and implementing an appropriate strategy is a very important process in any business.

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